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Experiential, Digital

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Marc Jacobs Fragrances

Client

An immersive experience that launched with global buzz. While the Marc Jacobs’s fragrance collection portal was introduced to the world, the global campaign for the Honey fragrance grew the Marc Jacobs fan base.

Honey Global Launch

All Projects

- WMA Award
- OMMA Beauty & Cosmetics
- W3 Silver Award

Awards

Press

“You may have seen the black and yellow bee that has been buzzing around Instagram, under #mjhoneyspots, a rather brilliant campaign….”
 

– Fast Company

We created a location-based campaign that leveraged the vast popularity of Instagram and Twitter for snapping, hashtagging and sharing. Using an interactive map powered by Google, users are able to contribute their favorite hotspots to the “Honeyspots” Map by uploading to Twitter or Instagram with the hashtag #MJHoneyspots.

The Campaign

Allow Millennial girls, 18-35, to express themselves, their style and their “loves” through the unique qualities of Honey.

The Strategy

Results

organic likes for photos tagged #MJHONEYSPOTS on Instagram.

growth in Facebook fan

176%

increase in new product sales

28%

305K

305K