The Rover
details
Branding a Boutique Hotel for the Modern Explorer
View live siteBrand Strategy, Brand Identity, Brand Guidelines, Naming
DELIVERABLES
Travel & Hospitality
INDUSTRY
Transform Awards x2, Creative Pool x1, Muse Creative Awards x1, Davey Awards x1
RECOGNITIONS
As Miami welcomed a new generation of travelers, the opportunity was clear: create a brand that matched their curious, free-spirited energy.
The result was The Rover, a name and identity rooted in exploration, color, and the culture of the neighborhood itself.
