Marc Jacobs Honey Global Launch

An immersive, multi-market experience that generated global buzz, the launch of Marc Jacobs Honey introduced a playful new expression of the brand’s fragrance line. The campaign activated across major cities around the world with pop-ups, digital extensions, and interactive moments that invited fans to step into the whimsical world of Honey. More than just a fragrance debut, it was a global brand moment that amplified the Marc Jacobs fragrance portfolio and connected with a new generation of beauty lovers.