World Cup "Fútbol ="

When Telemundo became the exclusive Spanish-language broadcaster of the FIFA World Cup, the challenge was clear: captivate a multicultural American audience, using only Spanish. The solution? A smart, bilingual-friendly campaign built around one universal truth: fútbol is more thrilling in Spanish. With recognizable Spanish words and bold, graphic storytelling, Fútbol = Telemundo became a cultural rallying cry, inviting fans of all backgrounds to experience the World Cup the way it was meant to be felt.