An Iconic Ride for an Iconic Tradition
View live siteDELIVERABLES
INDUSTRY
RECOGNITIONS
To celebrate Día de los Muertos and uplift the local community, Manzanita Sol launched La Caravana del Más Allá, a fleet of custom VW Vochos delivering pan de muerto and gift cards to beloved Hispanic-owned restaurants across Los Angeles. With support from Mexican American artist Ángela Aguilar, the activation spotlighted tradition, taste, and heritage while encouraging the community to honor their roots and support local icons.