Captioned By Cava
details
A Real-Time Sparkle for Your Feed
View live siteCreative Direction, Social Activation
DELIVERABLES
Food & Beverage
INDUSTRY
Webby Awards x1, W3 Awards x3, Digiday x1, Creative Pool x1
RECOGNITIONS
Everyone loves posting. Captions? Not so much. Captioned by Cava was a real-time social experiment that turned Segura Viudas into the world’s first caption-writing service. In line with the brand’s Open Up positioning, users submitted their photos, and got clever, cava-infused captions crafted on the spot. A playful way to engage, share, and celebrate the spirit of opening up.
