All Nighters
details
Watch All Night. Crash All Day.
View live siteArt direction, Photography
DELIVERABLES
Entertainment
INDUSTRY
Cannes Lions x2, Cuspide Awards x4, Festival Caribe x4, New York Festivals x3, LIA x2
RECOGNITIONS
To announce the arrival of MTV Puerto Rico, we leaned into the channel’s limited airtime—live only from 6PM to 6AM—and turned it into a badge of obsession. The campaign showed fans so hooked on programming, they couldn’t stay awake for real life. From editorial-style print to a high-energy TV spot, every piece captured the irresistible pull of MTV’s nocturnal takeover.
