Experiential, Digital
Services
Marc Jacobs Fragrances
Client
An immersive experience that launched with global buzz. While the Marc Jacobs’s fragrance collection portal was introduced to the world, the global campaign for the Honey fragrance grew the Marc Jacobs fan base.
Honey Global Launch
All Projects
- WMA Award
- OMMA Beauty & Cosmetics
- W3 Silver Award
Awards
Press
“You may have seen the black and yellow bee that has been buzzing around Instagram, under #mjhoneyspots, a rather brilliant campaign….”
– Fast Company
We created a location-based campaign that leveraged the vast popularity of Instagram and Twitter for snapping, hashtagging and sharing. Using an interactive map powered by Google, users are able to contribute their favorite hotspots to the “Honeyspots” Map by uploading to Twitter or Instagram with the hashtag #MJHoneyspots.
The Campaign
Allow Millennial girls, 18-35, to express themselves, their style and their “loves” through the unique qualities of Honey.
The Strategy
Results
organic likes for photos tagged #MJHONEYSPOTS on Instagram.
growth in Facebook fan
176%
increase in new product sales
28%
305K
305K
